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INTERNATIONAL DIPLOMA IN BRANDING AND DIGITAL MARKETING

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Why study a specialization in digital marketing and branding?

Digital marketing is constantly growing, and companies need experts to manage their digital strategies in a changing market.

A diploma in digital marketing will give you the essential skills to boost your professional profile, change course or start an online business. Discover 07 reasons to study a Diploma in Branding and Marketing

International Diploma in Branding and Digital Marketing

Start date:

May 5

Modality:

100% virtual and in spanish

Duration:

6 month

Investment:

$1,870

Digital Strategies

Digital Strategies

You will learn the latest trends, advances and strategies to carry out your professional work in a changing and digital environment.

Analytics and Measurement

Analytics and Measurement

You will learn how to use web analytics tools and other key metrics to make informed decisions and optimize strategies.

Soft Skills

Soft Skills

You will practice and learn about effective communication, creativity and analytical thinking as main skills in our diploma course.

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Recognizable in several countries around the world

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Talents of international scope

  • You are a marketing professional and want to update yourself by acquiring digital skills to stay competitive in a constantly evolving environment.
  • You are a university graduate and you are interested in learning digital marketing.
  • You have a business venture, you want to promote your own business online and take advantage of the importance of digital marketing strategies,

    in order to reach more audiences.
  • You are an advertising specialist and want to acquire digital marketing skills to create and manage effective online advertising campaigns.
  • You are a marketing consultant and want to expand your range of services by offering digital marketing consulting to your clients.

In the diploma program you will learn

  • Branding and Digital Positioning: Develops and manages the identity of a brand in the online environment, focusing on online branding to create a positive and differentiated perception in the minds of consumers.
  • Social Media Marketing: Effective strategies to organically promote a brand, products and services on social media platforms.
  • Digital Advertising: Comprises effective strategies for paid promotion of products and services through online platforms and channels.
  • Marketing Metrics: Understand and use quantitative measures to evaluate the performance of strategies.
  • Design Thinking for Digital Business Model: Understand and apply this methodology in the context of creating and improving digital business models.
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Curricular Grid

See curricular grid
Module 0

Semana de Integración

Module 1

Introduction to Digital Marketing

Module 2

Digital Customer Management and Analytics

Module 3

Branding and Digital Positioning

Module 4

Social Media Marketing

Module 5

Inbound Marketing

Meet your future professors

Learn and receive guidance from experts and practitioners with extensive international professional and academic experience.

ricardo parra

Strategic Marketing Consultant and Customer Intelligence Inc., MBA, Alliance Manchester Business School in UK; MS Marketing, Universidad de los Andes in Colombia and Bachelor in Business Administration from Universidad Nacional de Colombia.

Ricardo Parra

Antonio-Tello-Justo

Master in Communication and Digital Marketing by Universidad Autónoma de Barcelona (UAB), Master in SEM and Seo by KSchool of Spain; specialist in growth hacking and growth marketing. He has more than 9 years of experience in leading companies in the areas of Communications and Marketing.

Antonio Tello

Live an international experience

At Continental Florida University you not only experience multiculturalism and a global perspective in class, but you also have experiential alternatives with our partners in different parts of the world. Experience international learning with digital experts for business innovation.

FIU BANNER MOVIL

The collaboration between FIU and CFU enriches the educational experience, but also offers students unique opportunities to internationalize their professional profile. Those seeking a comprehensive and global education should consider Continental Florida University (CFU), especially because of its valuable partnership with FIU, which opens doors to unparalleled academic and cultural experiences.

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Thanks to the strategic alliance between ISDI and Continental Florida University (CFU), students have the opportunity to participate in exclusive international programs, such as the face-to-face seminar in Madrid. This collaboration broadens professional perspectives and offers a global vision of the digital world and the business of the future.

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Explore our brochure for more details

Complete the form and access the brochure of our international diploma.

usa Download our brochure