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GRADUATE

Master of Digital Marketing

With the Master’s in Digital Marketing, you will create and direct important commercial projects. Acquire knowledge that allows you to make the best decisions regarding the management and operation of a company's digital ecosystem since mastering the digital ecosystem is essential for people and companies in a hyperconnected world. Start your path as a professional capable of understanding the new digital consumer.

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Start date: May 6

Modality: 100% virtual

Duration: 14 months

Investment: $170 per credit

Courses 100% in Spanish

Degree: Master of Digital Marketing

Program Differentiation

Delivers a high learning content of digital tools and technologies.

Deepens the understanding and knowledge of the digital consumer.

Develops skills in: Organizational Digitization, Intelligence and data analysis, Organizational, cultural, and learning management, Innovation and Management of Intellectual Capital, Decision making and Innovative behavior.

Prepares for the creation of new digital business models.

Institutional Differentiation

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Online Experience

We offer an online education of the highest level of quality; our modality offers you support in your learning process and overcomes the barriers of time and distance.

bienestar
Integral Wellness

We go side by side with our students so that they achieve personal and professional success, improving their families' and their communities' conditions and economic opportunities.

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Educational Excellence

Our educational model is autonomous, modern, active, enterprising, innovative, and based on practical cases.

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Continuous Growth

Our future graduates will be able to acquire the skills that will allow them to perform competently in their profession, with the mindset and willingness to continue their growth.

 
 

Research Areas

  • Digital Customer Management
  • Indicators
  • Brand Positioning
  • E-Commerce
  • Digital Marketing Plan

Applicant Profile

Our applicants have the following characteristics to start their studies:

  • Applicants have bachelor’s credentials from different disciplines with an interest in understanding the digital and technological environment and expanding their knowledge to develop a strategic vision of marketing and digital business.
 
 

What skills and abilities will you gain?

  • You will analyze the traces left by the current consumer through their interaction with the digital ecosystem.
  • You will interpret data analytics to develop online display, branding, and positioning advertising campaigns.
  • You will use the information to develop strategies and implement them through social networks, web pages, SMS, calls and others that allow you to capture their attention and interest and direct them to specific products and services.
  • You will create new forms of marketing using the digital channels that are increasingly used by shoppers in the 21st century.
  • You will create a digital business model for a new product or service.

Subjects

Know some of the relevant subjects of the Master’s:

MKT 524

Master the fundamental concepts for the development and construction of a brand identity in the digital environment and its immediate positioning in the main search engines.

MKT 534

Develop practical aspects related to the creation and maintenance of a brand in the different social networks with which the consumer interacts.

MKT 555

Discover the basics for the development of Inbound Marketing that seeks to attract, engage, and delight online consumers.

MKT 686

Learn to design, implement, and control a marketing plan focused on the digital environment that allows you to achieve the different objectives of the company.
  Download Program Plan

Certification and international validity

Your degree will be issued in the US and in English without mentioning the "online" study modality. In case the student requires it in Spanish, it can be provided in that language. It will be valid to validate or apostille in Latin America.

 
 

What job opportunities will you have when you graduate from the Digital Marketing Master's?

  • Consultant / Digital Marketing Specialist
  • Coordinator, Director or Manager of Marketing/Digital Marketing
  • Vice-President or Executive of Marketing/Digital Marketing

Average Salary – USA
$ 58,231 (annually)

Average Salary – Florida
$ 53,826 (annually)

Labor market growth to 2028 – Florida
12.5%

Job openings to 2028 – Florida
204,235
Source: Bureau of Labor Statistics United States.

Meet your professors

ricardo-parra
Ricardo Parra Cristancho
Consultor de Marketing EstratégicoCustomer Intelligence Inc.
Degrees
MBA, Alliance Manchester Business School (GBR)MS Marketing, Universidad De Los Andes (COL)
Bachiller, Administración de Negocios,
Universidad Nacional de Colombia (COL)
patricia-calderon
Patricia Calderón Oscanoa
TelemáticaJefe de Éxito del Consumidor Linkedin
Degrees
MBA, Alliance Manchester Business School (GBR)
Bachiller, Ingeniería Industrial, Universidad Nacional de Ingeniería (PER)
Juan-Pablo-Labra (1)
Juan Pablo Labra Duran
Linkedin
Degrees
Master of Business Administration, Adolfo Ibañez University (CHI)
Bachelor's degree in Electrical Engineering, Pontificia Universidad Católica de Chile (CHI)

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Flexibility in your studies

In a period of 4 years, you will be able to fulfill your professional dream and develop yourself in what you want, based on your abilities and effort at a rate of up to two courses per bimester taken under your time availability. CUF allows you, depending on your dedication and outstanding performance, to speed your training. We will be with you along the way with the desire to see you succeed.

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