Graduate profile
The graduate of Continental Florida University's Master's Degree in Digital Marketing will have the following skills, competencies and knowledge:
- Product Marketing
- Ecommerce
- Social Media
- Data Analyst
- Visual Designer
MASTER IN DIGITAL MARKETING
Meet the digital consumer and drive business success
Acquire knowledge that will allow you to make the best decisions to lead business projects. Mastering the digital ecosystem is essential for companies in a hyperconnected world.
Master in Digital Marketing
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Start date:
January 6
Modality:
100% virtual and in spanish
Duration:
14 month
Investment:
$170 per credit
At the vanguard
It provides a high learning content of digital tools and technologies applied in the current global market.
Digital consumer
It deepens the understanding and knowledge of the consumer in the era of digitization and hyperconnectivity.
Innovative models
Prepares for the creation of new digital business models.
Disruptive skills
Develops skills in: Organizational Digitalization, Intelligence and Data Analytics, Organizational, Cultural and Learning Management, Innovation and Intellectual Capital Management, Decision Making and Innovative Behavior.
Recognizable in several countries around the world
In the master you will learn
- To analyze the footprints left by today's consumers through their interaction with the digital ecosystem.
- Analyze and interpret data to develop online advertising campaigns for display, branding and positioning.
- To develop strategies and implement them through social networks, websites, SMS, calls and others, to capture their attention and interest.
- New ways of marketing using digital channels that are increasingly used by buyers in the 21st century.
- To create a digital business model for a new product or service.
Progressive certifications
Digital Marketing Fundamentals
Digital Marketing Analytics
Digital Marketing Ecosystem
Explore our brochure for more details
Fill out the form and access the brochure of our U.S. master's program.
Explore our curricular grid
Learn about the courses you will take during your academic training at Continental Florida University, which will provide you with professional tools from the first semester.
See curricular grid
Meet your future professors
Learn and receive guidance from experts and practitioners with extensive international professional and academic experience.
Strategic Marketing and Customer Intelligence Inc. consultant. MBA, Alliance Manchester Business School in UK; MS Marketing, Universidad de los Andes in Colombia and Bachelor in Business Administration from Universidad Nacional de Colombia.
Ricardo Parra
Industrial Engineer and MBA with 12 years of experience in Retail Banking and Technology. She has led strategic projects in commercial and financial areas, as well as the leadership of Customer Experience, Customer Success and Innovation teams.
Patricia Calderón
Expert in Branding and Digital Positioning. He holds a Master's Degree in Business Administration from Universidad Adolfo Ibañez in Chile and a Bachelor's Degree in Electrical Engineering from Pontificia Universidad Católica de Chile.
Juan Pablo Labra
Live an international experience
At Continental Florida University you not only experience multiculturalism and a global perspective in class, but you also have experiential alternatives with our partners in different parts of the world. Experience international learning with digital experts for business innovation.
Student Testimonials
Learn first-hand about the experience of our master's students during their stay at Continental Florida University.
Claudia Calmet
“The experience I am having is very nice and rewarding. I have classmates from all over the world and I belong to a global community, with professors who know their subjects well.”
Student of the Master's Degree in Digital Marketing
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Explore our brochure for more details
Fill out the form and access the brochure of our U.S. master's program.