Graduate profile
The graduate of Continental Florida University's Master's Degree in Digital Marketing will have the following skills, competencies and knowledge:
- Product Marketing
- Ecommerce
- Social Media
- Data Analyst
- Visual Designer
MASTER IN DIGITAL MARKETING
Design and Execute Strategies for Every Business Model
Lead disruptive business models with determination and a strategic outlook, achieving success in every initiative. Become an expert in diverse digital ecosystems and develop strategies aligned with emerging challenges. Drive innovation and reach organizational objectives through effective, forward-thinking leadership.
Master in Digital Marketing
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Start date:
May 4
Modality:
100% virtual and in spanish
Duration:
14 months
Investment:
$170 per credit
At the Forefront
Acquire the skills to master cutting edge technological tools and apply them to market management.
Digital Consumer
Deepen your understanding and knowledge of consumer behavior in the age of digitalization and hyperconnectivity.
Innovative Models
Envision and develop new business models while addressing diverse market gaps with ingenuity and expertise.
Disruptive Skills
Develop competencies in organizational digitalization, intelligence and data analytics, integrated management, innovation, and intellectual capital management.
Recognizable in several countries around the world
In the master you will learn
- To analyze the footprints left by today's consumers through their interaction with the digital ecosystem.
- Analyze and interpret data to develop online advertising campaigns for display, branding and positioning.
- To develop strategies and implement them through social networks, websites, SMS, calls and others, to capture their attention and interest.
- New ways of marketing using digital channels that are increasingly used by buyers in the 21st century.
- To create a digital business model for a new product or service.
Explore our curricular grid
Ready to elevate your professional profile? Learn about the requirements to begin your specialization as soon as possible and take the next step toward becoming a leading professional in the sector.
View curricular grid
Progressive certifications
Digital Marketing Fundamentals
Digital Marketing Analytics
Digital Marketing Ecosystem
These Will Be Your Upcoming Courses
Explore every detail of the subjects you will take at CFU.
Learn from World Class Professionals
Receive guidance from experts and practitioners with extensive professional and academic experience at the international level.
Strategic Marketing and Customer Intelligence Inc. consultant. MBA, Alliance Manchester Business School in UK; MS Marketing, Universidad de los Andes in Colombia and Bachelor in Business Administration from Universidad Nacional de Colombia.
Ricardo Parra
Industrial Engineer and MBA with 12 years of experience in Retail Banking and Technology. She has led strategic projects in commercial and financial areas, as well as the leadership of Customer Experience, Customer Success and Innovation teams.
Patricia Calderón
Expert in Branding and Digital Positioning. He holds a Master's Degree in Business Administration from Universidad Adolfo Ibañez in Chile and a Bachelor's Degree in Electrical Engineering from Pontificia Universidad Católica de Chile.
Juan Pablo Labra
Live an international experience
At Continental Florida University you not only experience multiculturalism and a global perspective in class, but you also have experiential alternatives with our partners in different parts of the world. Experience international learning with digital experts for business innovation.
Testimonials from Our Students
Learn first-hand about the experience of our master's students during their stay at Continental Florida University.
Claudia Calmet
“The experience I am having is very nice and rewarding. I have classmates from all over the world and I belong to a global community, with professors who know their subjects well.”
Student of the Master's Degree in Digital Marketing
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Explore the Details of the Master's Program
Access the brochure now and begin your studies at CFU.