Undergraduate in Marketing

Become a leading professional who finds solutions to the needs of the market. Be able to design strategies that allow the accelerated growth of a business by attracting and retaining the target audience


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Next start date: May 8


Completely online program


Issued Credential: Bachelor of Arts


Program duration: 120 credits


All courses are taught 100% in Spanish


Credential issued Bachelor’s in Marketing

Program Differentiation

Deepens your understanding of digital marketing.

Develops leadership and teamwork skills, innovation, negotiation and management.

Develops strategic, critical, and analytical thinking.

Teaches contextualization tools that will allow executing and understanding the casuistry of companies.

Trains to put into practice management and communication skills in different industries and markets.

Trains in current contexts that contemplate the diversity and characteristics of global and local society.

Institutional Differentiation

Online Experience

We offer an online education of the highest level of quality; our modality offers you support in your learning process and overcomes the barriers of time and distance.

Integral Wellness

We go side by side with our students so that they achieve personal and professional success, improving their families' and their communities' conditions and economic opportunities.

Educational Excellence

Our educational model is autonomous, modern, active, enterprising, innovative, and based on practical cases.

Continuous Growth

Our future graduates will be able to acquire the skills that will allow them to perform competently in their profession, with the mentality and willingness to continue their growth.


Study areas

  • Market research
  • Simulation
  • Plan
  • Indicators
  • Consulting
  • Marketing ethics

Applicant Profile

Our applicants have the following characteristics to start their studies:

  • Willingness and autonomy to meet the requirements of virtual education.
  • Interest in conquering the market and consumers and knowing how to influence decisions to purchase goods and services.
  • Creative, analytical and strategic capacity.
  • Affinity for digital trends and technology.

What skills and abilities will you gain?

  • You will design innovative marketing strategies
  • You will analyze and develop the commercial diagnosis
  • You will segment target audiences
  • You will develop the value proposal
  • You will formulate the marketing plan based on control metrics


Know some of the relevant subjects of the career:

MKT 245

Understand the cultural diversity and lifestyle of consumers. Learn to practice as a professional who values ​​diversity, tolerance, and respect for the environment.

DGT 315

Learn to apply market research to propose solutions to brands based on data analysis.

DGT 424

Analyze information from company, industry, and market research studies to make marketing decisions, research and development, brand portfolios, and marketing plans.

MKT 414

Design, integrate and develop digital communication plans. Manage and evaluate products and services related to the digital content of various companies.

MKT 453

Understand the problems of business customers, make a diagnosis of the starting situation and propose a solution based on market research.

MKT 485

Learn how to create design strategies that integrate growth hacking into social media strategy, lean marketing, or SEO hacks.

Certification and international validity

Your degree will be issued in the US and in English without mentioning the "online" study modality. In case the student requires it in Spanish, it can be provided in that language. It will be valid to validate or apostille in Latin America.


What job opportunities will you have when you graduate from the Marketing degree program?

As a graduate, you will be able to work as a Marketing expert in private companies from all economic sectors, assuming various roles.

The positions you can work at are:

  • Business analyst
  • Public relations leader
  • Makerting campaign leader
  • Process leader

Average Salary – USA
$ 58,231 (annually)

Average Salary – Florida
$ 53,826 (annually)

Labor market growth to 2028 – Florida

Job openings to 2028 – Florida
Source: Bureau of Labor Statistics United States.

Meet your professors

Frida Marticorena Quevedo
Teaching subject: Organizational, Cultural and Learning Management Linkedin
Master’s in Business Administration from EADA Business School (ES)
Iveth Lorena Mayta Aylas
Marketing and Sales Manager Linkedin
Bachelor of Administration and Marketing at the Peruvian University of Applied Sciences (PE)
Master of Administration and Projects at ESAN (PE)
Specialty, Innovation and Leadership, ESADE (ES)

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Flexibility in your studies

In a period of 4 years, you will be able to fulfill your professional dream and develop yourself in what you want, based on your abilities and effort at a rate of up to two courses per bimester taken under your time availability. CUF allows you, depending on your dedication and outstanding performance, to speed your training. We will be with you along the way with the desire to see you succeed.