Undergraduate in Marketing
Become a leading professional who finds solutions to the needs of the market. Be able to design strategies that allow the accelerated growth of a business by attracting and retaining the target audience
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Next start date: May 8
Completely online program
Issued Credential: Bachelor of Arts
Program duration: 120 credits
All courses are taught 100% in Spanish
Credential issued Bachelor’s in Marketing
Program Differentiation
Deepens your understanding of digital marketing.
Develops leadership and teamwork skills, innovation, negotiation and management.
Develops strategic, critical, and analytical thinking.
Teaches contextualization tools that will allow executing and understanding the casuistry of companies.
Trains to put into practice management and communication skills in different industries and markets.
Trains in current contexts that contemplate the diversity and characteristics of global and local society.
Institutional Differentiation
Online Experience
We offer an online education of the highest level of quality; our modality offers you support in your learning process and overcomes the barriers of time and distance.
Integral Wellness
We go side by side with our students so that they achieve personal and professional success, improving their families' and their communities' conditions and economic opportunities.
Educational Excellence
Our educational model is autonomous, modern, active, enterprising, innovative, and based on practical cases.
Continuous Growth
Our future graduates will be able to acquire the skills that will allow them to perform competently in their profession, with the mentality and willingness to continue their growth.
Study areas
- Market research
- Simulation
- Plan
- Indicators
- Consulting
- Marketing ethics
Applicant Profile
Our applicants have the following characteristics to start their studies:
- Willingness and autonomy to meet the requirements of virtual education.
- Interest in conquering the market and consumers and knowing how to influence decisions to purchase goods and services.
- Creative, analytical and strategic capacity.
- Affinity for digital trends and technology.
What skills and abilities will you gain?
- You will design innovative marketing strategies
- You will analyze and develop the commercial diagnosis
- You will segment target audiences
- You will develop the value proposal
- You will formulate the marketing plan based on control metrics
Subjects
Know some of the relevant subjects of the career:
MKT 245
DGT 315
DGT 424
MKT 414
MKT 453
MKT 485
Certification and international validity
Your degree will be issued in the US and in English without mentioning the "online" study modality. In case the student requires it in Spanish, it can be provided in that language. It will be valid to validate or apostille in Latin America.
What job opportunities will you have when you graduate from the Marketing degree program?
As a graduate, you will be able to work as a Marketing expert in private companies from all economic sectors, assuming various roles.
The positions you can work at are:
- Business analyst
- Public relations leader
- Makerting campaign leader
- Process leader
Average Salary – USA
$ 58,231 (annually)
Average Salary – Florida
$ 53,826 (annually)
Labor market growth to 2028 – Florida
12.5%
Job openings to 2028 – Florida
204,235
Meet your professors
Frida Marticorena Quevedo
Teaching subject: Organizational, Cultural and Learning Management LinkedinDegrees
Master’s in Business Administration from EADA Business School (ES)Iveth Lorena Mayta Aylas
Marketing and Sales Manager LinkedinDegrees
Bachelor of Administration and Marketing at the Peruvian University of Applied Sciences (PE)Master of Administration and Projects at ESAN (PE)
Specialty, Innovation and Leadership, ESADE (ES)
We are Continental University of Florida we are here to help you
What is Continental admission process like?
Learn about our admission processWe facilitate access to your education with rates adapted to your needs
Know everything about Payments and FeesDo you have any questions to solve?
Visit our Frequently Asked QuestionsFlexibility in your studies
In a period of 4 years, you will be able to fulfill your professional dream and develop yourself in what you want, based on your abilities and effort at a rate of up to two courses per bimester taken under your time availability. CUF allows you, depending on your dedication and outstanding performance, to speed your training. We will be with you along the way with the desire to see you succeed.